Leaders and managers in every firm are faced with constant change. One of the greatest challenges isn’t implementing the change, it’s winning buy-in and getting people to take action.
Whether your team is implementing a new system or process, or going through a reorganization/restructuring, this workshop can help them understand how to avoid the pitfalls that make change initiatives fail. They learn to assess the gaps, develop the messages, and win hearts and minds. Communication is the primary driver in executing a plan and realizing the benefits of a change.
In this workshop, participants
- Use a change management communication model to understand the psychological aspects of the change process;
- Apply force field analysis to assess the influencers and factors that are working for and against change;
- Discuss approaches to reduce the negative forces and begin to communicate in a way that builds understanding and commitment;
- Develop a communication strategy that will gain buy-in from stakeholders and ensure success;
- Create messaging and learn to make it real for people in every day conversation so that day by day, people become aligned around the goals and action steps they must take.